Tag Archives: Martin Barker

Aura, aliveness, and art

A second post inspired in part by Benjamin’s ‘The Work of Art in the Age of Mechanical Reproduction’, and the final one — I think — about my research adventures in the US last month.

So I’ve finished Benjamin’s essay now. At a whopping 10 pages, this perhaps isn’t saying much, but the intelligence, weight, and importance of the ideas presented there are not to be digested hastily. I’m still not sure if I know where Benjamin ultimately stood on the issue of technology’s impact on art: it seems clear that he’s disconcerted, dismayed even, by the way reproduction erases a work’s history and erodes its aura. He compares such a process to prying an oyster from its shell — though he doesn’t say it explicitly, the metaphor is surely one of death. ‘Art has left the realm of the “beautiful semblance”‘, he writes, leaving his readers with the lingering question, what happens next?

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The man himself, aura and all.

I’ll come back to that question at the end of this piece, but before that I want to think a bit more about aura, authenticity, aliveness, and digitization. As I mentioned in my last post, over the past few weeks I’ve been working on an essay about ‘aliveness’ during theatre broadcasts to cinemas and online. For me, ‘a-liveness’ is the less visible but just as important cousin of ‘liveness’, that ever-present topic in discussions of performance, technology, and mediation. What does it mean for something to be live, especially in a digital age? I won’t go into the details of the debate now, but my own response to Philip Auslander’s game-changing book, Liveness: Performance in a Mediatized Culture, can be found here.

What interests me most in this debate aren’t the details of time and space that have often been taken to constitute different degrees of liveness, but rather the experiential and emotional pull that a work of art elicits when we feel its aliveness — by which I mean its vivacity, immersiveness, and depth, its irresistible demand. While liveness in terms of shared time and space can often enhance and even create a feeling of aliveness, I don’t think that it’s absolutely essential to the experience. In my essay, I’m exploring this idea by looking at how audiences at theatre broadcasts use social media — specifically Twitter — to form online communities of shared experience even when they are located at a distance from one another. In such moments I think we can see audiences ‘doing liveness’, to quote Martin Barker, whose research into live-broadcasting I have blogged about here.

Though my work so far has focused on aliveness as an audience activity and even construction — part of the surrounding context for the work of art — as I’ve been writing I’ve also been thinking more about the aliveness that arises from the work of art itself. This seems to me to be very much akin to Benjamin’s aura: it’s that ineffable substance that draws you in, that makes a work of art present, unignorable, captivating, thrilling. The question of what exactly this substance is is worth a series of blog posts in and of itself, so I’m going to resist attempting to answer it here other than to say that, in my view, it is most certainly about aesthetics (a statement that should seem blindingly obvious, but that has become somewhat marginalized in recent decades). Beyond that, I’ll simply offer an image of a work of art that for me is very much alive, in the spirit of showing rather than telling.

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Portrait of Ginevra Aldrovandi Hercolani by Lavinia Fontana, c. 1595, The Walters Art Museum, Baltimore.

Those who know me well may recognize this image from the cover of my first solo-authored book; a further few may be aware of the fact that it’s a painting that privately obsesses me. This is partly down to contextual issues: why had I never heard of the artist, Lavinia Fontana, before 2013, and how did this extraordinary woman manage to become such an accomplished and successful painter in seventeenth-century Italy? Even more important though are the aesthetic issues: for me, this is a sumptuously engrossing painting, startling in its power of presence.

Interesting, then, that until a month ago I had never seen it in person. I first encountered it online, during a standard search for free images that I might use in a seminar publicity flyer, and later through the website of the Walters Art Museum, which through the institution’s tremendous generosity makes high-resolution images of most of its collection available to the public for free (authors, take note!). In fact, when I emailed the museum to see if I could reproduce this painting on the cover of my book, the staff there not only agreed, but also sent me a 275MB TIFF file. For those not in the know (like me), it turns out that this is really big — much bigger in fact than the original painting from which it was made.

It also means that you can zoom very, very deeply into the image, examining tiny details like the shimmer on each of Signora Hercolani’s pearls or the absorptive gaze in her eyes. When you do this, whatever part of the painting you are exploring, you also realize how much of it is made up of rich, inky darkness. Zooming into the painting is like venturing into the widow Hercolani’s very being, which fills up the frame with its cavernous, shadowy presence even as the work’s symbolic focal points, the loyal dog and the pure white handkerchief, point to her recently departed husband. In her eyes and in this darkness, the painting — for me — becomes all about her.

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So when I found myself in Washington, DC last month I wasted no time in making arrangements to get up to Baltimore to visit the Walters Art Museum and see this painting in person. Thinking back on the afternoon, I remember being not only full of anticipation, but actually rather nervous. What if the painting wasn’t actually on display, despite the fact that the museum website confirmed that it would be? What if I couldn’t find it? How would it be displayed? But, most importantly of all, how would I feel when I saw it?

After some shuffling between rooms I did at last find her, and I was impressed, though not in the way I expected. There it was, this painting that had not only fascinated me for years, but that also stood synecdochally for my own intellectual ambitions and achievements, made material in a book on a shelf back in England. I instantly fell in love with it again, but for different reasons than before: now, it was the love of recognition, of self-affirmation, of fulfillment. What it really wasn’t, to my surprise, was the love of unmistakable aesthetic power. This is not to say that the painting was and is anything other than extraordinary. Rather, it’s that looking at it and into it in person was not, in fact, as powerful for me as engaging with it digitally.

This might be down to the fact that it was now familiar: the shock of the new was gone. Perhaps more significantly, the museum’s method of displaying the painting veers more towards the decorative than the aesthetically imposing. Positioned above three smaller works, the painting is mounted well above human eye-line, meaning that there is no chance of meeting Signora Hercolani’s gaze straight-on. Perched on high, she is suitably imperious, authoritative, and aloof — all qualities that I had previously seen in the painting — but gone is the intimacy that I now realize was so impactful in my first encounter with this work.

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What this is all pointing to, as some might already suspect, is my realization there in the Walters that for me the aura and aliveness of the digital image was much stronger than being physically in the presence of the painting in Baltimore. Some of this is certainly contextual, but a good part of it is also formal. There is simply something about the digital image that I love that is not there in person.

In many ways this personal reflection is positioned as a rejoinder to Benjamin and his belief that aura always sided with the physical, original work. But in another sense, it’s not, because Benjamin himself recognizes in his essay that the ‘mechanically’ produced work comes with its own startling advantages. One is the potential for ‘simultaneous collective experience’, while another is the ‘incomparably more precise’ representation of certain actions. But most significant of all is the way new technologies open up the possibility of new worlds of experience in art: ‘a different nature opens itself to the camera than opens to the naked eye … The enlargement of a snapshot does not simply render more precise what in any case was visible, though unclear: it reveals entirely new structural formations of the subject.’

This has certainly been my experience with Fontana’s portrait of Hercolani — so much so that I was unsettled and even disappointed when those new worlds of formation were suddenly closed off to me in person. But to return to my very first question, where does that leave us? Benjamin doesn’t offer much by way of a definitive answer: in the final pages of his essay, he turns to a dark reflection on the growth of Fascism in his own time, and the way Futurist artists like Filippo Tommaso Marinetti were celebrating technology as an integral part of an aesthetics of destruction. He also talks about the use-value of art, about audiences, and about the way the technological arts cater the distracted masses rather than the focused observer. In many ways, the conversation really hasn’t changed, and as I read it I found myself agreeing with most of his essay. One thing I do know, however, is that my own encounter with the Hercolani portrait in digital form has been all about concentration, absorption, and auratic experience. It is in this form that the painting, for me, has truly come to life.

Martin Barker and ‘the remarkable rise of livecasting’

The summer reading continues on, and next on the list is Martin Barker’s Live to Your Local Cinema: The Remarkable Rise of Livecasting (Palgrave Pivot, 2013). This is the first – and as far as I know still the only – book-length work on the growing phenomenon of live theatre broadcasting, and although it is a short one it still manages to cover considerable ground in its 93 pages. Barker is a media studies specialist, with particular expertise in the study of film audiences, and one of the biggest contributions of his book makes is to orient the many questions surrounding theatre broadcasting towards those audiences and their experiences in the cinema. He does so through the collection and analysis of nearly 650 audience questionnaires, completed by attendees at theatre broadcasts at the Picturehouse cinema chain in 2009. In the process he also surveys some of the most relevant research on liveness and mediation in the performing arts, and he raises a series of pertinent (though as yet unanswered) questions about where theatre broadcasting is headed and what this might mean for audience experience.

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For a reader like myself, one of the most interesting things about Barker’s perspective is its orientation towards film rather than theatre studies. Much of the conversation I’ve been a part of so far focuses almost entirely on how live broadcasting is changing theatre and theatre-going, but Barker’s work shows us how it is significantly affecting cinema culture as well. His first chapter offers a brief history of the rise of digital cinema in the early 2000s and then ‘alternative content’ – aka ‘event cinema’ – shortly thereafter, leading to assertions by the end of the decade that ‘Cinema is fast becoming a multi-arts venue’ (8). In Chapter 2 he continues with a look at the emerging aesthetics of theatre and opera broadcasting, one genre in the growing range of event cinema offerings, and he illustrates, with a faint whiff of disappointment, how approaches to filming and editing tend to be ‘cautious’ (21) and geared towards showing cinema audiences that ‘we are watching a stage’ (16). Although what he calls ‘cinematic flourishes’ or ‘bravura moments’ do appear in most broadcasts, they are used sparingly to punctuate what is on the whole a ‘transparent, unobtrusive, and invisible’ style (15-17). For me, some of Barker’s observations came as a useful surprise; I typically find myself longing for the (very) wide-shot and getting frustrated with what I consider constraining close ups, while he notes that the very idea of ‘close ups’ in theatre broadcasting should remain in quote marks since such shots ‘will almost always include torso and arms. Extreme close-ups are unknown here’ (18). Not all close ups are made equally, I’ve learned.

How close is close?

From Chapter 3 onwards Barker gets down to the nitty gritty of analysing audience data and thinking through which aspects of live broadcasts cinema audiences respond to most strongly. While some work has already been done on the demographics and perceptions of broadcast audiences, most notably by NESTA, Barker rightly points out that such research has been more focused on the economic viability of live broadcasting and has tended to overlook the question of audience ‘experiences per se’ (25). Barker’s own research attempts to remedy this lack: after attending briefly to demographics (above all, theatre broadcast audiences tend to be older than typical cinema audiences, he tells us), he goes on to consider what he calls ‘audience pleasures and meanings’, namely ‘the value of localness’ and the ‘powerful sense of participating in the occasion’ (30-2). This emphasis on locality, eventness, and immediacy prompts him to survey, in Chapter 4, the ways in which academics from theatre, television, music, film, comedy, and sports studies conceive of liveness  and live experience (to put it briefly: as with the close up, we are not united). While pretty much everyone puts a premium on ‘simultaneity’ (aside from music studies, to a certain extent), Barker suggests that the value of other factors such as ‘bodily co-presence’, ‘experienced risk’, ‘immediacy/spectatorial control’, and ‘sense of place’ vary across the disciplines. His quick summary doesn’t always convince or satisfy me (I don’t agree, for instance, that ‘a sense of place and locality … is largely ignored in theatre thinking’) (57-8), but still the survey is very helpful in challenging readers to look at these thorny issues across different artistic and entertainment forms, rather than always sticking to home territory. And his concluding remarks about what he calls ‘virtual performance studies’, i.e. varieties of digital art and performance, really struck me as important. Here he identifies how ‘liveness’ functions ‘not [as] a descriptive or normative concept, but [as] a tool and a goal. Its question appears to be not whether liveness is present, but how can we make people feel that it is?’ (58).

Such a proposition – that liveness may in fact be as much a kind of feeling as a particular geographical or temporal relationship – took me back to Philip Auslander’s categories of ‘liveness’ in his landmark book, and my own musings whether or not the power of liveness is down to its ability to make us feel ‘a-live’, and vividly part of something. One very effective way of doing this is through temporal and/or geographical co-presence with the event itself, but can the feeling be just as strong through temporal and/or geographical co-presence with other things, namely an audience or community? In his discussion of TV studies, Barker suggests that liveness can be created (or, more cynically, constructed) through the insertion of human reaction into editing sequences (47). Similarly, in his discussion of music studies, he notes how ‘The thing that makes the difference’ is ‘a sense of occasion, of audience collectivity, of ritual’ (53), and in comedy studies how ‘“liveness” can be as much about belonging to a locality and community as about physical presence per se’ (55). His final discussion of sports studies goes furthest of all; reflecting on the common practice of gathering in pubs to watch televised broadcasts of games, Barker observes how audiences may ‘generate a cultural context which they can then own and treat as “live”’ (57). Liveness, in this way, becomes much more about engagement, eventness, and feeling: ‘being there’ might be one powerful way of producing such experience, but what Barker’s survey begins to suggest is that there is more than one ‘there’.

Being there.

Chapter 5 continues in this vein, exploring how cinema audiences at theatre broadcasts characterize liveness themselves, and the conclusion is largely the same: ‘audiences communally produce new ways of “doing liveness”’ (71). Different kinds of audience members might want different things (Barker divides his respondents into what he calls ‘immersives’ and ‘experts’ (67)), but he suggests that for everyone part of the value and enjoyment of the broadcasts is the opportunity to celebrate not only the art on display but also the audience experiencing it together. They are ‘living’ such experiences, he suggests, and he further posits that ‘Thinking about the liveness of such events in this way would entail a wholesale re-theorisation of what we mean and intend by the concept’ (72).

Ultimately, that re-theorisation is not part of the scope of Barker’s study, which he characterizes at the outset as ‘a “come-on” to other researchers’ in the field rather than an exhaustive and definitive response (viii). In his final chapter he outlines a series of possible questions that those researchers might take up, but his invitation always remains an open and exploratory one. In this spirited and lively book he casts his net wide and brings together initial data, possibilities, and questions that should interest anyone working in this field, be they cultural theorists, sociologists, geographers, media specialists, or indeed performance scholars. As this review and response no doubt shows, for me his most exciting points are about the experiential and affective dimensions of liveness. But for others – who knows?